Humble Beginnings
They were barely out of high school when Craig Roth, his brother, Scott Roth and their friend, Shane Weaver planted their first Poinsettias in August of 1986. The original facility was purchased by Lee Roth and his sons Craig and Scott Roth. It consisted of 60,000 square feet of gutter connected greenhouse space.
It took five to six years to get established in this business, finding the right fit of products and customers in an ever expanding market was a challenge.
Lee Roth worked very closely with Wachovia bank doubling the size of the Nursery and establishing lines of credit to keep suppliers paid on a timely basis. It took 5 long years before Sunshine Growers made a profit.
The constant quest for efficiency never ends. With the demand from mass retailers to keep prices low and the conditioning of the consumer to be so price conscious, Sunshine Growers faces that challenge everyday.
